Saturday 14th of May 2022

Land Rover announces partnership with Blair Castle

Land Rover has expanded its equestrian sponsorship portfolio by announcing a new partnership with Blair Castle Equi-Trek International Horse Trials, which takes place this weekend.


Sir Mark Todd with Obos Colombus © Libby Law Photography

Land Rover will be Official Vehicle Partner of Scotland’s premier equestrian event, which hosts 1,200 horses and riders during the four-day event. As well as international 3-star, 2-star and 1-star eventing, Blair Castle also holds national show jumping and showing competitions, as well as hosting a Country Fair over the weekend.

Scott Dicken, Jaguar Land Rover UK Marketing Director, said:

“Land Rover is delighted to grow its equestrian portfolio in Scotland. Blair Castle International Horse Trials is set in one of the most beautiful estates in the Scottish Highlands and we are proud to support this event by providing a fleet of vehicles to help the operation team, vets and doctors.”

Blair Castle and Atholl Estates have long been associated with equestrian sport, having run three-day-eventing since 1989. It hosted the FEI European Junior Championships in 1996, and the FEI European Young Rider Eventing Championships in both 2007 and 2011. Most recently, the event has hosted the senior FEI European Eventing Championship in 2015.

Alec Lochore, Event Director of Blair Castle International said:

“Land Rover has long been synonymous with equestrian sport and we are thrilled to welcome them to Blair Castle for the first time this year. It is great to have the support of a brand who has such history and understanding of the sport. This is a partnership that we are very excited about.” 

Land Rover has been at the heart of equestrian sport for over 30 years. The iconic 4×4 brand now supports several major equestrian events such as Royal Windsor Horse Show, the Festival of British Eventing, Event Rider Masters and the pinnacle of the eventing season, Land Rover Burghley Horse Trials. Land Rover also values the importance in nurturing talent at grassroots level and is a major supporter of the Pony Club.

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