The focus of the campaign is on challenging preconceptions about disability, volunteering and equestrian sport, through the inspiring stories of people within RDA.
These stories will then form an interactive collage of images, audio content and films, which will be used as a focal point for the RDA website and across social media platforms throughout its 50th anniversary year in 2019.
RDA is a surprising organisation with some extraordinary people amongst its members and the team will be travelling the length and breadth of the UK to capture some of the amazing people who reflect the diverse nature of RDA today.
There is no shortage of people for whom the RDA has been genuinely life-changing, and the ’50 Faces’ include a Bolivian national basketball player, a national newspaper journalist who narrowly missed being injured in a terrorist attack in Mumbai, a civilian rider for The Household Cavalry, a train-mad model starring in a West End show and a Boccia world champion.
The team has also met some amazing parents, who travel great distances to ensure their equally amazing children can experience the wonderful benefits of horse riding and being a part of an RDA Group.
Caroline Ward, Communications Manager at RDA UK, said:
“With this project we are highlighting the diversity of the RDA community, telling some very moving stories and celebrating our golden milestone through the experiences of some of the many thousands of people that take part in RDA activities.”
The ‘50 Faces’ campaign will form part of an exciting year that will also see the launch of a brand new website and the much anticipated opening of the National Training Centre in Warwickshire.
For further information visit www.rda.org.uk