Monday 19th of February 2024

Brooke CEO, Anthea Turner and equestrian stars lead Brooke Parade at Olympia

As official chosen charity of Olympia, the London International Horse Show, equine welfare charity Brooke took to the arena for a special interval performance on Wednesday 19 December.


Brooke Chief Executive Petra Ingram led a procession of orange t-shirts made up of Brooke staff, equestrians Gemma Tattersall and Laura Renwick, radio DJs Amy Vivian and Lilah Parsons, Harry and La La the miniature Shetland ponies, and Alfie the miniature donkey. They were also joined by Brooke Ambassador Richard Waygood and eventing legend Jane Holderness-Roddam. Anthea Turner, a long time Brooke supporter, addressed the arena crowd.

The performance provided Brooke with a chance to say thank you to all those who have supported the charity over the years. ‘Dinky donkey’, Alfie, stole the show, and has already been drawing crowds at Olympia and on Brooke’s social media, as well as taking part in the nativity themed finale each day.

Whilst the procession continued to wave flags, Anthea introduced a short film about Brooke’s work across the developing world.

Brooke’s work benefits millions of people in some of the poorest parts of the world, who rely on horses, donkeys and mules to earn a living, collect food and water, and get their children to work every day.

The performance concluded with Anthea encouraging the crowd to text to donate £5 to Brooke. Equine welfare is a cause close to the hearts of many equestrians and, in supporting Brooke, Olympia is helping to improve the lives of working horses, donkeys and mules. Brooke’s mission is to relieve the suffering of working equines and create lasting change by working with owners, communities, local policy makers and governments.

You can find out more about Brooke’s work by visiting the team upstairs in the Gallery at stand G181, where visitors have the opportunity to view Brooke’s virtual reality 360° film captured within a Pakistan brick kiln. Brooke is also in the Shopping Village at stand B41, where visitors can buy merchandise with money going towards improving the lives working equines and the people who depend on them.

For full details of all of Brooke’s activities at Olympia, visit 

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