All this activity sits under the banner of #TwoHearts, the FEI’s Olympic campaign engaging people around the world through the most unique feature of the sport, the relationship between horse and human. FEI Secretary General Sabrina Ibáñez says:
“It’s a departure from tradition, some might say it’s pretty radical, to be reaching out to new audiences in this way and we’re excited to help unravel some of the mysteries of our sport and enable everyone to get involved. We have a sport for all ages where men and women compete side by side, and there’s nothing quite like the magical partnership between horse and rider.
Equestrian sport has been part of the Olympic movement for 104 years and is growing in popularity across the globe, so it is the perfect opportunity to harness the excitement and inspire a whole new world of fans to engage in the sport.”
Of the star attraction, Biscuit, she says:
“We’re very excited to be welcoming all the fans to the Equestrian Playground and introduce them to Biscuit. There’s nothing like trying out riding for yourself to understand the thrill and skill involved and Biscuit is the perfect partner to give it a try. It’s the next best thing to having a real horse in the Olympic Deodoro Fan Zone!”
The FEI Equestrian Playground, created by UK-based communications agency Twelfth Man and a team of technical experts from London, Berlin, Brazil, Mexico and is based in the 250m2 pavilion in the Deodoro Fan Zone, where visitors can learn all about horses and the thrills of equestrian sport.
