Friday 10th of July 2026
Charity

Olympic Eventer Alex Hua Tian & Matthew Seed Raise Funds for Charity in Shanghai

Stunning images by world-renowned photographer, Matthew Seed, have been auctioned in aid of World Horse Welfare.

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The auction, which raised almost £3,500, was held as part of an event hosted by The Hurun Report at The Roosevelt Club in Shanghai to celebrate Alex’s qualification for the Rio Olympics which take place in just two months’ time.

World-renowned photographer, Matthew Seed, has over 25 years’ experience in fashion and fine art photography shooting for brands such as Gieves & Hawkes, Lacoste, Nike, Silver Cross and Selfridges.

Described as the modern day George Stubbs his fine art equestrian commissions include The National Stud, Zara Phillips, Sam Twiston-Davies, Trevor Breen and Laura Collett as well as sports personality and race yard owner, Michael Owen.

Matthew has been an avid supporter of World Horse Welfare’s work for many years, first holding a unique exhibition of photographs taken at the charity’s Penny Farm Rescue and Rehoming Centre in 2012. Matthew said:

“Alex was keen to raise awareness of World Horse Welfare at the Shanghai event and so I agreed to donate a framed fine art photograph of each of his three Olympic horses for a charity auction on the night.”

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Alex who has a successful eventing career has been a patron of World Horse Welfare since 2014 and has worked closely with the charity since first competing at Badminton Horse Trials in 2010.

A dedicated advocate of the charity’s work, including raising awareness of World Horse Welfare’s Invisible Horse initiative. He said: 

“It’s really important for everyone to remember that there are hundreds and thousands of horses all over the world but also here in the UK that are invisible and suffering in silence. It is vital that we all take a moment to reflect on that fact and do our bit, every single one of us, do even just one little bit to help improve the lives of these horses.”

World Horse Welfare Director of Fundraising, Emma Williams, said: 

“We are so grateful to both Alex Hua Tian and Matthew Seed for organising this fabulous fundraising event and using this as an opportunity to raise awareness about World Horse Welfare’s work and raise vital funds at the same time. We’d also like to extend a big thank you to those who purchased the photographs and now not only have some beautiful new pieces of art but have helped improve lives of horses all over the world through their kind donations.” 

Useful Links:

www.worldhorsewelfare.org

www.horse-photographer.co.uk

www.alexhuatian.com

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