Thursday 16th of March 2023

Interactive Experience at World Equine Expo™

As the “Official Charity for the FEI World Equestrian Games™ Tryon 2018, (WEG)” Brooke is bringing its mission to life at the World Equine Expo™ being held at Tryon International Equestrian Center (TIEC) during the WEG on September 11-23, 2018.

From virtual reality experiences and book signings to plush toys, bar nights and the unveiling of TIEC’s commemorative “Brooke Breezeway,” there are many interactive ways spectators can support Brooke before, after and during the Games.

WEG attendees visiting the Brooke’s World Equine Expo™ booth will experience a virtual firsthand perspective of the harsh reality of brick kilns in India, where working equines are critical to the survival of families. From the brick kilns of Nepal to the coalmines of Pakistan and the small farms of Ethiopia and Nicaragua, to the volcano-stricken areas of Guatemala, Brooke is improving lives by helping the equines people depend on to survive.

To bring added awareness to working equines in the brick kilns, Brooke USA, sister organization to Brooke, is installing a commemorative “Brooke Breezeway” onsite at TIEC comprised of personalized bricks, commercially and humanely manufactured in the United States, which are now on sale at The “Brooke Breezeway” will be unveiled on the first day of the WEG, September 11, and bricks will be on sale during the two-week event at the Brooke USA Shop.

Visitors to the World Equine Expo™ can join Brooke for special experiences throughout the two-week event including bar nights each week with all tips benefitting Brooke USA, book readings and signings from renowned authors like Mary Alice Monroe and demonstrations by the likes of Monty Roberts, among others.

For both kids and kids-at-heart, plush versions of the beloved WEG mascots – Star and Huck – will also be on sale at the Brooke USA Shop with a commemorative orange accessory that can be purchased to directly support Brooke’s efforts.

“Breaking the cycle of poverty is an issue that receives great attention around the world, but I am a strong believer in Brooke’s model of reaching the working equines that in turn help support and uplift the families that rely on them,” said Katherine Bellissimo, partner of Tryon Equestrian Partners who serves on the board of Brooke USA.

Bellissimo added that the WEG’s mission to “Celebrate the Horse, Celebrate the Sport” aligns well with Brooke’s approach to addressing global poverty by helping families.

“There’s an average family of six relying on every one working equine in the developing world. Brooke is impacting entire families and communities,” she concluded.

The World Equine Expo™ (Expo) will be hosted alongside the WEG, September 11-23, 2018, with tickets to the Expo included in any competition ticket.

For more information, visit and to learn more about Brooke and Brooke USA, please visit or

You may also like…

Join us on Facebook

Follow on Twitter