An elegant Chronometer can be seen by the finish line, recording winners of Ascot’s famous races and there are several other Longines timepieces strategically positioned around the picturesque Berkshire racecourse.
The luxury brand which was established in 1832 has a long tradition of being associated with horse racing. From 1881, Longines was appearing on racecourses, famed for its accuracy in timing performances to the second.
Juliet Slot, Commercial Director of Ascot Racecourse explains why Longines were approached for this fundamental role.
“Due to our 305 year history, we work with established brands, whose reputation we can research and evaluate. We look for brands that fit with our values of elegance and originality and that are uplifting. Longines is over 180 years old and there was never any doubt other than that it was always going to be a perfect fit. Their timing support is absolutely vital for the flat season.”
“What is fabulous is that Longines recognises when a new course record is set by giving the winning connections a watch. It is such a great way for them to celebrate this achievement. Longines is a long-standing and very important partner to Ascot. Apart from being the official Timekeeper and Official Watch, they are also associated with two important races and provide a huge amount of marketing support around the partnership which helps us jointly promote our association and our brands.”