Monday 16th of May 2022
All in a day's work

Sarah Soos: Personal Shopper

We catch up with Personal Shopper and Stylist Sarah Soos, who juggles the buzz of her glamorous day with life at the yard, plus see below for an exclusive invitation to book a complimentary Personal Shopper.





The alarm goes off at 7am, and once dressed I pull on my wellies and take my two dachshunds, Otto and Peanut, out for a walk. I love the early Spring mornings at the moment – the light is lovely and the air gives me thinking time before the buzz of the village. Once the dogs have been walked, I’ll grab some breakfast before setting off to Bicester Village.

I feel as if I lead a bit of a double life– I’m either working with lovely brands such as Anya Hindmarch, Diane von Furstenberg or L K Bennett or mucking out the stables, smelling of horses.

Some people have a pre-conceived idea of what Personal Shopping is. For me, the best bit is helping people – both men and women – watching them experience the confidence boost that a wardrobe ‘tszuj’ can give. It really is so satisfying.

Before I meet a client in the Village, we have a long chat about what they are looking for. It can be for a whole host of reasons – not just a work wardrobe or special occasion. I start to make notes on the brands that are a likely match and liaise with the branch staff to see what new stock has come in.

We have 136 brands and stock is updated daily, so doing my homework is vital to the success of the day. I book Hands Free Shopping so that everything is taken back to the central reception for collection at the end – it’s the little things that help make the day more pleasurable and reduce any unnecessary tension


Upon arrival in the Village for their complimentary session, (which can be anything from 2 to 6 hours) we set off to shop. My role is to be part psychologist, part friend, part economist and part style consultant. 

We have regular clients that visit every season and clients where a visit to the Village is a really big deal: maybe they are returning to work or have just had a baby and need a confidence boost that clothes can give.   As the day progresses, so does our relationship and it is always a fun experience with no pressure or obligation to buy. The service is complimentary with no minimum spend. 

We want to make sure the customer returns so that if they do have a special occasion in the future, we can help. The joy is, I will already have a good idea what they will like. Brides often come with their mums to find a going away outfit and honeymoon clothes, and at the moment we are very busy with Royal Ascot looming and friends coming in together to make a day of it.

It is lovely receiving letters saying the experience has changed their lives, however, I don’t think of it as life changing – I see it as confidence giving.  Every client has a different goal and everyone is different in terms of shape and taste. It is lovely seeing a new mum feel good when their body might not be what it used to be and I also help with a bit of styling. Having worked in London for years, I can suggest fabulous people for hair, make-up, nails as well as alterations or shoe dyeing.

If I’m with a client, we may stop at one of the lovely restaurants here, we are lucky to have Soho Farmhouse, Le Pain Quotidien and Villandry and I have to confess, I do have a slight Itsu habit!


On my day off, I am very lucky to be able to ride Lucy Holland’s gorgeous horses at Kirtlington.  Sometimes I may ride one of the hunters or Lucy will give me a polo lesson.   I’m a Sagittarian and convinced I’m half horse! I love my down time at the stables – it’s my equine therapy away from the glamour of the labels and I’m at my happiest in my jodphurs mucking out or cleaning tack.

I work a lot of weekends but when at home, I love pottering in the garden at my cottage and now I’m enjoying the lighter evenings. On a work night, I will probably flop on the sofa having been on my feet all day and enjoy a box set binge. It’s lights out at 11pm usually and I nod off visualising the route for tomorrow’s client.

READER OFFER: Discover the ultimate luxury shopping experience at designer outlet shopping destination, Bicester Village in Oxfordshire, with a complimentary Personal Shopper.



Whether you are planning your outfit for Royal Ascot, or just want a day out with friends for some retail therapy, book a Personal Shopper for FREE and enjoy the VIP lifestyle.

Bicester Village will treat the first 20 people who book to VIP Valet Parking, the VIP Lounge for the duration of your visit AND a Champagne breakfast on arrival. Totally free and with no obligation to buy ANYTHING!


We’ve experienced the team in action and it really is a fabulous way to shop. Your Personal Shopper will guide you around the Village, update you on what new stock is in and help mix and match your purchases to make the most of the 136 brands on site.

To book your complimentary Personal Shopper, email or call 01869 250727 and quote The Gaitpost to verify your place. We’d love to hear how you get on!

Visit for a full brand directory

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