Friday 22nd of January 2021

Top tips for winning the style stakes at Cheltenham

The wait is nearly over for the 2019 Cheltenham Festival and it’s safe to say, we cannot wait. With the temperatures dropping by the day (and we did see a mention of snow on the forecast) choosing what to wear to be both stylish, warm and comfortable does need some thought. Help is at hand with these top tips from some of our favourite brands.


“The stand out look at Cheltenham is classic styling,” says Sophie Scarrott, creative director at Keith Scarrott, “in muted country-inspired tones. A great fitting jacket, coat or cape, paired with long leather boots for example. It does get cold and you will be on your feet, so think chic, but practical. Our flat slim-fit over-the-knee riding boot, Sofia, in tan is perfect to complement this look – the rich chestnut conker-coloured tumble leather will turn heads, whilst the subtle stretch panel ensures a close fit over tights or slim fitting dark jeans or trousers.”

Sophie continues 

“The best thing about the Cheltenham Festival is that anything really does go. Want to pair a pillar-box red coat with blush pink suede boots? Go for it. Fancy ditching the traditional black/brown/khaki colour palette in favour of soft dove grey heeled over the knee boots, paired with a peacock statement hat? Why not! Focus on statement outerwear and accessories and you really can’t go wrong.”

For Nadia Cunningham, Franchisee of Holland Cooper Edinburgh it’s all about the tweed:

“When dressing for Cheltenham, you have to think about the fact that you are going to be outside for the majority of the day – so considering the weather is vital. Depending on which days I attend, I choose a statement tweed jacket or cape and build an outfit around this. Tweed is a must for the races and my current favourite outfit is a Marlborough trench coat, topped off with a classic trilby hat.”

Marcus Fairfax Fountaine and Felix Favor Parker, co-founders and designers of Fairfax & Favor says; “Combining elegance with practicality is never a simple task, but a necessary consideration when selecting an outfit for the Festival. Never mind winning horses, choosing the right footwear at Cheltenham could be the maker or breaker of your day! We see so many racegoers choose our Heeled Regina Boots as the go-to for their festival footwear. The boot is crafted with an elastic panel that can stretch up to 5cm and sports a flattering 5cm heel to give you elegance without sacrificing comfort.”

Alice Leet Cook & Rosie Turner, sisters and co-founders of Hicks & Brown:

“Over the years, The Festival has evolved into a fashion event within its own right. Accessories can make or break an outfit so you need to ensure yours are complimenting of your entire outfit. We’ve found that racegoers tend to choose a hat to match a jacket they already have. If you are wearing tweed, lots will have a colour thread running through them which can help depict the colour hat you can wear. A hat is the perfect multi-purpose accessory to keep your hair in check throughout the unpredictable March weather, a brimmed hat will shield you from the rain and shade you from the sun’s rays too – if we’re lucky enough to have the sun out in March! We will be launching a fresh take on the Fedora at The Festival with brand new velvet trims, all adorned with luxe stand-out feathers and offering our customers a hat which still reflects our signature style but with an on-trend fashionable flair!”  

Emily Mortimer Hendry, Founder of Emily Mortimer Jewellery, a brand favoured by royalty and screen sirens alike, says: “Accessories are key if you want your outfit to really stand out in a Cheltenham crowd. Choose a piece of jewellery that either adds a pop of colour or makes a statement. Remember less is more and your jewellery should enhance your outfit not overwhelm it. For an event like The Festival it is important to add a touch of understated, effortlessly chic, glamour, so I will be wearing anything from our Nova or Electra Collection to add that touch of simple sparkle to my look.”

Have a wonderful time and we hope you come home with some winnings in your pocket!


Mood board credits: Items included from Fairfax & Favor, Holland Cooper Edinburgh, Keith Scarrott, Renné Jewellery, Albion England, Emily Mortimer Jewellery, Whale of A Time Clothing, Hicks & Brown, The Oxford Shirt Company, Veale Fine Jewellery, Mistamina and Farlows


Join us on Facebook

Follow on Twitter