Friday 7th of May 2021

Young dressage rider launches her own online equestrian fashion business

This autumn see the launch of uber cool, women’s riding apparel line – Black Heart Equestrian.

Erin Williams and her debut Blackheart Collection

The brand is aimed at young female riders, who like to mix their favourite equestrian sport with their busy lifestyle without having to keep visiting their wardrobe numerous time a day.

Created by dressage Team GB young rider, Erin Williams it features pieces that enable riders to move from the equestrian arena to the gym seamlessly. All the cleverly designed essentials are designed with riding and sport foremost but are just as happy being used for any number of leisure activities.

Williams who juggles dressage competitions, her studies for a Business degree at Twickenham University and masterminding her new business venture has found a niche in the hugely commercial ath-leisure and fitness market. Fitness brands are a multi-million pound business but none of them actively market to the modern horsewoman.

Black Heart aims to deliver active-wear with a difference but at a price that fast fitness, fashion followers can afford.

Riding breeches and leggings, technical tops and supportive skins, comfortable T’s and Hoodies and slouch leisure pants that are all in a preppy, modern style that shouts WEAR ME…

The first pieces for the Autumn collection will be available from the specially created online store to a worldwide audience. The brand has already gained a considerable following on The Black Heart Instagram page (link). In the know Bloggers from equestrian, fashion and fitness are already requesting pieces to road test.

Prices start at £25

Available from

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