The logo has also been created so that it can be worked in varying formats which will allow it to sit correctly across the numerous mediums that it needs to.
Iain Graham, Chief Executive for British Showjumping commented:
“We wanted to bring our logo up-to-date and for it to sit comfortably alongside the many other sporting bodies that form Great Britain’s sporting landscape. The new logo certainly achieves this and we are delighted with the positive feedback that it has received from those that have seen it in the lead up to now”.
The new logo will be phased in across all branded literature as it goes to re-print and will also start appearing imminently wherever the sport has an online presence. Distribution of the logo will commence this week across all of the sports stakeholders and will also be available for official purposes upon request.