“We wanted to build a campaign which reflected the diversity of our customers, which range from countryside lovers, stylish equestrians and city dwellers. We wanted to embrace all our customers in the film and reflect how our boots fit into every aspect of your life, from walking the dog, riding your horse or meeting up with friends for drinks in town.
Some of our jackets also made it into the film! The photographer we used works predominantly in fashion and music and we loved his short fashion film for Lee Jeans and liked the way his work has a great energy and vibe whilst keeping everything very on brand and personable and individual”
“We shot the whole campaign over one day using a series of locations. To be fair it was a LONG day and standing in the middle of a field in the rain wasn’t the most fun we all have ever had but it was worth it for the horse riding scene. The walking the dog shot took perhaps the longest (What is it they say about not working with children or animals?) to get that shot running past the camera and then also the shot in the hallway at the house running past. Probably about 20 takes in all. He would run everywhere but not along the line he had to!”
“Well Bailey the dog is mine and an 11-year-old Springer who has never slowed down in life but on that day, even he felt a bit worn out as the VT of him laid flat out shows! He has starred in quite a few photo shoots but never on film, so this was a first for him (Hopefully he will get out of bed for more than a dog biscuit from now on!).
And the gorgeous chestnut is owned by our lovely model in the video Nicole. He was a real pro and whilst he nearly fell over in shock at the crew and equipment when he first saw it all – he worked the camera like he had done it all his life! ”
“Ahh, that was via cameras strapped onto our model, which she wore on her helmet and on her body. You could say she looked pretty funny and did get some odd looks when we were filming in the town but the results were fantastic and really did embrace the ‘my boots’ story angle perfectly”