Thursday 13th of May 2021

Revolutionary Racing Range to be launched at BETA

Europe’s leading equine nutrition specialist, Dodson & Horrell will launch its new, superior range of feeds for the racing industry at BETA (British Equestrian Trade Association) International Trade Fair (22-24 January) at the NEC, Birmingham. The range focuses on providing nutritional advantage for these supreme equine athletes.


Five of the new products will be showcased, including:

Within the Racing Classic Range –  Racehorse Cubes and Microfeed, both of which have had reformulations

Within the Racing Plus Range – Racepower Cubes 10%, 14% and Regener8

Following later in the year, will be two revolutionary fibre based complete feeds;

Fibre Fusion and Fibre Performance. 

The launch of this new range provides the perfect opportunity to visit the Dodson & Horrell stand (M2.1) and speak to one of its leading equine nutritionists who will be on hand throughout the show to explain the science behind these ground breaking products and why stocking them will be great for your business.

During the show Dodson & Horrell’s Head of Nutrition, Catherine Rudenko, will be conducting a short talk twice daily in the Charles Owen Learning Centre. This will focus on the science behind the development of the new racing range and why these products provide the ultimate fuel for the racehorse. Drop by to learn more about these fascinating developments and why Dodson & Horrell believe its products can be used to help #feedtowin.

Catherine commented:

“I am extremely passionate about these new racing feeds, they are the result of hard work and scientific research in conjunction with trainers. The results I know will speak for themselves. We look forward to the opportunity to speak to customers about our range and meeting everyone at BETA.”

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